Case Study

Branding & Website Design

Truly a passion project with end-to-end creative design & realization. 


Full digital activation  from designing a powerful new brand identity to building a vibrant website & automated sales funnel.

We had the pleasure of working with Shift to Shine to from Day 1 to define a powerful and impactful new personal coaching brand and take the founder’s idea from the drawing table to implement a multi-channel ecosystem.


Inspiring collaboration on defining a new brand and its digital identity


Without any doubt this project has been the most exciting one for 2020. BWA was tasked with creating the online idenitity of Shift to Shine, a new lifestyle & business coaching company. The package included two photoshoots, a branding workshop, full WordPress website design & implementation, and CRM & marketing automation setup.

For the launch of the website, we were also requested to build the first sales automation on ActiveCampaign to deliver the first product giveaway as a go-live gift. Phew, talk about multitasking!


Since the beginning we delivered this project in a phased approach, focusing first on the branding aspect so that our client could kickstart content creation. Then the photoshoot followed, and finally the website design. We made this process very lean and dedicated most of the available time to fine tuning the the graphic design of the website. This included several iterations and full mobile optimization once the final design got approved.

Total hours spent


Project Team


Client Satisfaction


Colorful Minimalist Design

Key Solution Components


Definition of a fresh, engaging brand identity with actionable advice on marketing & communication activities.


Modern website design with the best in class features & technical integration for a powerful cross-channel marketing enablement.


360-degree customer view enablement through a lean CRM datamodel & multichannel marketing automation

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Other Recent Work

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Brand & Website Development

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